Tourism and Visitor Economy Plan

Did you know that Mitchell Shire attracts almost 700,0001 visitors per annum? Or that most of our visitors are coming to visit their friends and relatives and relying on our community to share their stories and favourite places with them?

Mitchell Shire Council is about to commence development of a Tourism and Visitor Economy Plan that will set out strategies and actions for the next four years. The work will focus on understanding how tourism and visitors impact our community and what actions Council can take to encourage people to visit the Shire.

To date, Council has conducted baseline research in 2017 (available for download) into the existing state of the tourism and visitor economy sector in Mitchell Shire. This research outlines key facts and figures relating to tourism, visitors, businesses and events within the Shire and has provided Council with a solid base to launch this project from and is likely to be of interest to businesses servicing the tourism industry and potential investors.

Over the coming weeks the Project Team will be undertaking consultation with businesses and community to gain a well-rounded understanding of the benefits and issues surrounding tourism within the Shire. A draft plan for community comment will be issued later in the year.

1. Tourism Research Australia, DataInsights and Goulburn River Valley Tourism 2017.

Did you know that Mitchell Shire attracts almost 700,0001 visitors per annum? Or that most of our visitors are coming to visit their friends and relatives and relying on our community to share their stories and favourite places with them?

Mitchell Shire Council is about to commence development of a Tourism and Visitor Economy Plan that will set out strategies and actions for the next four years. The work will focus on understanding how tourism and visitors impact our community and what actions Council can take to encourage people to visit the Shire.

To date, Council has conducted baseline research in 2017 (available for download) into the existing state of the tourism and visitor economy sector in Mitchell Shire. This research outlines key facts and figures relating to tourism, visitors, businesses and events within the Shire and has provided Council with a solid base to launch this project from and is likely to be of interest to businesses servicing the tourism industry and potential investors.

Over the coming weeks the Project Team will be undertaking consultation with businesses and community to gain a well-rounded understanding of the benefits and issues surrounding tourism within the Shire. A draft plan for community comment will be issued later in the year.

1. Tourism Research Australia, DataInsights and Goulburn River Valley Tourism 2017.

  • Resident Survey - Now Open

    23 days ago

    As part of our Tourism and Visitor Economy Plan, Council is seeking your thoughts as part of the consultation phase of the project. Your feedback and involvement is important to this project and we want to hear from you.

    Your comments will help to shape the outcomes and actions Council may take to enhance tourism and the visitor economy locally, and ultimately assist visitors to our region, ensuring we exceed their expectations. The information you share will be confidential as will your identity. This survey will be open for 4 weeks - closing Sunday 22 July.

    ONLINE: Take our online...

    As part of our Tourism and Visitor Economy Plan, Council is seeking your thoughts as part of the consultation phase of the project. Your feedback and involvement is important to this project and we want to hear from you.

    Your comments will help to shape the outcomes and actions Council may take to enhance tourism and the visitor economy locally, and ultimately assist visitors to our region, ensuring we exceed their expectations. The information you share will be confidential as will your identity. This survey will be open for 4 weeks - closing Sunday 22 July.

    ONLINE: Take our online survey here!


    IN PERSON: Download, print the survey and return your completed survey to one of our Customer and Library Service Centres at the following locations:

    Broadford: 13 High Street, Broadford
    Kilmore: 12 Sydney Street, Kilmore
    Seymour: 125 Anzac Avenue, Seymour
    Wallan: 9/81-99 High Street (Wellington Square), Wallan
  • Your chance to help shape the future of tourism in Mitchell Shire

    22 days ago

    With natural assets such as rolling hills and picturesque waterways, to historic buildings and a rich military heritage – it’s little wonder Mitchell Shire is establishing itself as a burgeoning tourism destination.

    According to Tourism Research Australia, visitors to Mitchell spent about $85 million in the shire in 2017, with a 19.2 per cent increase (583,700 to 695,600) in the number of visitors from 2016 to 2017.

    In order to harness this growth and make sure it continues tracking upwards, we’re developing a new Tourism and Visitor Economy Plan – and we want your input.

    The four-year plan will play...

    With natural assets such as rolling hills and picturesque waterways, to historic buildings and a rich military heritage – it’s little wonder Mitchell Shire is establishing itself as a burgeoning tourism destination.

    According to Tourism Research Australia, visitors to Mitchell spent about $85 million in the shire in 2017, with a 19.2 per cent increase (583,700 to 695,600) in the number of visitors from 2016 to 2017.

    In order to harness this growth and make sure it continues tracking upwards, we’re developing a new Tourism and Visitor Economy Plan – and we want your input.

    The four-year plan will play a pivotal role in developing initiatives for council, businesses and the wider community to undertake to support further growth in visitation.

    To help inform the plan, we’ve developed a community survey to get your thoughts on things such as where you access information about things to see and do in the shire and what the most important things are to tell our visitors about when they are here.

    We’ll also be speaking directly with tourism-related businesses, services and groups to get their thoughts and ideas.

    Mitchell Shire Mayor Rhonda Sanderson said it was important to develop a strategy to make sure tourism in the shire continued to thrive.

    “The tourism industry is so important for a variety of reasons including the local economic benefits it brings and the jobs it creates, and the enhanced sense of community pride it can create,” Cr Sanderson said.

    “You only have to look at some of the fantastic entries we received in the recent MyMitchell Photo Competition to see a sample of the wonderful assets our shire has to offer.

    “Council’s role is to help plan for new tourism opportunities, help businesses develop tourism offerings, encourage all businesses to provide a welcoming experience, and encourage people who live and work here to bring family and friends to the area.

    “The plan will also identify the best ways council can work with our tourism bodies to promote the region.

    “While the data shows the number of people visiting our shire each year is increasing, it is important that we continually look at new ways improve Mitchell as a tourism destination and this new plan will help us achieve that.”

    The community survey will help inform the draft plan, which will be presented back to the community for feedback later this year.

    To complete they survey, click HERE by Sunday 22 July.